{"id":7,"date":"2022-09-05T12:35:02","date_gmt":"2022-09-05T12:35:02","guid":{"rendered":"https:\/\/giuocopianoadvisory.com\/staging\/8271\/?page_id=7"},"modified":"2026-06-25T14:29:19","modified_gmt":"2026-06-25T14:29:19","slug":"home","status":"publish","type":"page","link":"https:\/\/giuocopianoadvisory.com\/staging\/8271\/","title":{"rendered":"Home"},"content":{"rendered":"

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From Behaviour Management to Behavioural Risk & Workforce Safety\u00a0<\/em><\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”e864d11f-3dab-4fa3-ac06-4f0e1a260807″ header_font=”Heebo|800|||||||” header_text_color=”#000000″ header_font_size=”70px” header_line_height=”1.2em” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Giuoco Piano Advisory Limited <\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”150px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”5ff55506-da7d-4dd7-b409-9d62c7203201″ text_font=”Heebo|500|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

The Behaviour Management Market has shifted, it’s now a Global Behavioural Risk & Workforce Safety Market – From a Fragmented Market to an Investable Platform.<\/p>\n

Increasing workforce violence, regulatory expectations, operational pressures and staff safety concerns are driving organisations to move beyond training alone towards integrated behavioural risk, response and workforce safety systems.\u00a0<\/p>\n

This is an emerging cross-sector Infrastructure layer – spanning training, workforce integration, compliance and safety systems – that remains underbuilt and unconsolidated.<\/span><\/p>\n

We work directly with private equity investors, expert networks, CEOs, founders, boards and leadership teams in the UK, USA and internationally, translating investment thesis into disciplined execution, scalable operating models and enterprise value creation.<\/p>\n

\n

Our role is to bring strategic clarity, structure and execution discipline to platform build in a complex, fragmented market.<\/p>\n

Our perspective is shaped by operating at the intersection of regulation, workforce capability and private equity platform strategy – giving us a system-level view of how this market is evolving.<\/p>\n

<\/blockquote>\n<\/blockquote>\n
    \n
  • Pre-acquisition<\/strong>
    Market assessment, category definition and investment thesis refinement<\/li>\n
  • Post-acquisition \/ Platform build<\/strong>
    Strategy, positioning and operating model design<\/li>\n
  • Growth & Buy-and-Build<\/strong>
    Acquisition strategy, integration approach and scaling capability<\/li>\n
  • Exit preparation<\/strong>
    Positioning the platform as a coherent, defensible and investable asset – we focus on how value is created across capability, workflow, governance and data layers – and how these can be integrated into a scalable, defensible platform<\/li>\n<\/ul>\n

    Giuoco Piano Advisory is led by Martyn Dadds<\/strong>, an experienced advisor and operator with over 30 years\u2019 experience leading & working with growth businesses, investors and leadership teams. Martyn is also:<\/p>\n

    o Founder of the Restraint Reduction Network (RRN), helping establish the training standards that now underpin much of the UK behaviour management sector, shaping approaches to restrictive practice, workforce capability & governance. <\/span><\/p>\n

    o Expert Advisor supporting the passage of Seni\u2019s Law, the Mental Health Units (Use of Force) Act 2018, through the UK Parliament & into law. <\/span><\/p>\n

    o Former International Managing Director at CPI, leading UK & international growth through three PE-backed buy\u2013build\u2013sale cycles (2012\u20132020), culminating in a $910m sale to Wendel & a 23x adjusted EBITDA multiple. <\/span><\/p>\n

    \n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||6%||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/consultant-05.jpg” border_width_all=”1px” box_shadow_style=”preset7″ box_shadow_horizontal=”120px” box_shadow_vertical=”0px” box_shadow_color=”#F3F4EF” global_colors_info=”{}”][et_pb_image src=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/consultant-17-1.png” title_text=”consultant-17″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” border_color_all=”#000000″ border_width_right=”1px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ 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     <\/p>\n

     <\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ _module_preset=”default” background_color=”#f3f4ef” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”534cc526-6274-4e31-9e1a-7f18a5947bf1″ header_4_font=”Heebo|700||on|||||” header_4_text_color=”#000000″ header_4_font_size=”12px” header_4_letter_spacing=”1px” header_4_line_height=”1.2em” background_image=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/line.png” background_size=”initial” background_position=”top_left” custom_margin=”||0px||false|false” custom_padding=”|||63px|false|false” header_4_font_size_tablet=”” header_4_font_size_phone=”11px” header_4_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

    A market hiding in plain sight<\/h4>\n

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    Behaviour management is typically positioned as a specialist training category.<\/p>\n

    In practice, this is a mischaracterisation.<\/strong><\/p>\n

    It is a fragmented, cross-sector market<\/strong> spanning 5 main sectors,<\/p>\n

    1. Healthcare & Social Care<\/p>\n

    2. Education – Mainstream & SEND<\/p>\n

    3. Justice & Public Safety<\/p>\n

    4. Public Facing Services – Transport, Retail, Hospitality<\/p>\n

    5. Mental Health Services.<\/p>\n

    Demand is being driven by structural forces:<\/p>\n

      \n
    • Increasing workforce safety expectations<\/li>\n
    • Expanding duty of care and liability frameworks<\/li>\n
    • Greater regulatory scrutiny<\/li>\n
    • More complex behavioural risk environments<\/li>\n<\/ul>\n

      Despite this, the market remains:<\/p>\n

        \n
      • Highly fragmented<\/li>\n
      • Inconsistently positioned<\/li>\n
      • Under-consolidated<\/li>\n
      • Poorly understood by many investors<\/li>\n<\/ul>\n

        This gap between perception and reality creates opportunity.<\/strong><\/p>\n

        \n

         <\/p>\n

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        Experience That Translates Into Execution<\/span><\/h2>\n

        Giuoco Piano Advisory is led by Martyn Dadds<\/strong>, an experienced advisor and operator with over 30 years\u2019 experience working with growth businesses, investors and leadership teams.<\/p>\n

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        From Behaviour Management to Behavioural Risk & Workforce Safety\u00a0Giuoco Piano Advisory Limited The Behaviour Management Market has shifted, it’s now a Global Behavioural Risk & Workforce Safety Market – From a Fragmented Market to an Investable Platform. 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