{"id":7,"date":"2022-09-05T12:35:02","date_gmt":"2022-09-05T12:35:02","guid":{"rendered":"https:\/\/giuocopianoadvisory.com\/staging\/8271\/?page_id=7"},"modified":"2026-04-16T17:11:32","modified_gmt":"2026-04-16T17:11:32","slug":"home","status":"publish","type":"page","link":"https:\/\/giuocopianoadvisory.com\/staging\/8271\/","title":{"rendered":"Home"},"content":{"rendered":"

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From Behaviour Management to Behavioural Risk & Workforce Safety\u00a0<\/em><\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”e864d11f-3dab-4fa3-ac06-4f0e1a260807″ header_font=”Heebo|800|||||||” header_text_color=”#000000″ header_font_size=”70px” header_line_height=”1.2em” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Giuoco Piano Advisory Limited <\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”150px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”5ff55506-da7d-4dd7-b409-9d62c7203201″ text_font=”Heebo|500|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The Behaviour Management Market has shifted, it’s now a Global Behavioural Risk & Workforce Safety Market – From a Fragmented Market to an Investable Platform.<\/p>\n

This is an emerging cross-sector Infrastructure layer – spanning training, workforce integration, compliance and safety systems – that remains underbuilt and unconsolidated.<\/span><\/p>\n

We work directly with private equity investors, founders, boards and leadership teams in the UK, USA and internationally, translating investment thesis into disciplined execution, scalable operating models and enterprise value creation.<\/p>\n

\n

Our role is to bring strategic clarity, structure and execution discipline to platform build in a complex, fragmented market.<\/p>\n

Our perspective is shaped by operating at the intersection of regulation, workforce capability and private equity platform strategy – giving us a system-level view of how this market is evolving.<\/p>\n

<\/blockquote>\n<\/blockquote>\n
    \n
  • Pre-acquisition<\/strong>
    Market assessment, category definition and investment thesis refinement<\/li>\n
  • Post-acquisition \/ Platform build<\/strong>
    Strategy, positioning and operating model design<\/li>\n
  • Growth & Buy-and-Build<\/strong>
    Acquisition strategy, integration approach and scaling capability<\/li>\n
  • Exit preparation<\/strong>
    Positioning the platform as a coherent, defensible and investable asset – we focus on how value is created across capability, workflow, governance and data layers – and how these can be integrated into a scalable, defensible platform<\/li>\n<\/ul>\n

    Giuoco Piano Advisory is led by Martyn Dadds<\/strong>, an experienced advisor and operator with over 30 years\u2019 experience leading & working with growth businesses, investors and leadership teams. Martyn is also:<\/p>\n

    o Founder of the Restraint Reduction Network (RRN), helping establish the training standards that now underpin much of the UK behaviour management sector, shaping approaches to restrictive practice, workforce capability & governance. <\/span><\/p>\n

    o Expert Advisor supporting the passage of Seni\u2019s Law, the Mental Health Units (Use of Force) Act 2018, through the UK Parliament & into law. <\/span><\/p>\n

    o Former International Managing Director at CPI, leading UK & international growth through three PE-backed buy\u2013build\u2013sale cycles (2012\u20132020), culminating in a $910m sale to Wendel & a 23x adjusted EBITDA multiple. <\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||6%||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/consultant-05.jpg” border_width_all=”1px” box_shadow_style=”preset7″ box_shadow_horizontal=”120px” box_shadow_vertical=”0px” box_shadow_color=”#F3F4EF” global_colors_info=”{}”][et_pb_image src=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/consultant-17-1.png” title_text=”consultant-17″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” border_color_all=”#000000″ border_width_right=”1px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ 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     <\/p>\n

     <\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ _module_preset=”default” background_color=”#f3f4ef” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”534cc526-6274-4e31-9e1a-7f18a5947bf1″ header_4_font=”Heebo|700||on|||||” header_4_text_color=”#000000″ header_4_font_size=”12px” header_4_letter_spacing=”1px” header_4_line_height=”1.2em” background_image=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/line.png” background_size=”initial” background_position=”top_left” custom_margin=”||0px||false|false” custom_padding=”|||63px|false|false” header_4_font_size_tablet=”” header_4_font_size_phone=”11px” header_4_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

    A market hiding in plain sight<\/h4>\n

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    Behaviour management is typically positioned as a specialist training category.<\/p>\n

    In practice, this is a mischaracterisation.<\/strong><\/p>\n

    It is a fragmented, cross-sector market<\/strong> spanning 5 main sectors,<\/p>\n

    1. Healthcare & Social Care<\/p>\n

    2. Education – Mainstream & SEND<\/p>\n

    3. Justice & Public Safety<\/p>\n

    4. Public Facing Services – Transport, Retail, Hospitality<\/p>\n

    5. Mental Health Services.<\/p>\n

    Demand is being driven by structural forces:<\/p>\n

      \n
    • Increasing workforce safety expectations<\/li>\n
    • Expanding duty of care and liability frameworks<\/li>\n
    • Greater regulatory scrutiny<\/li>\n
    • More complex behavioural risk environments<\/li>\n<\/ul>\n

      Despite this, the market remains:<\/p>\n

        \n
      • Highly fragmented<\/li>\n
      • Inconsistently positioned<\/li>\n
      • Under-consolidated<\/li>\n
      • Poorly understood by many investors<\/li>\n<\/ul>\n

        This gap between perception and reality creates opportunity.<\/strong><\/p>\n

        \n

         <\/p>\n

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        Experience That Translates Into Execution<\/span><\/h2>\n

        Giuoco Piano Advisory is led by Martyn Dadds<\/strong>, an experienced advisor and operator with over 30 years\u2019 experience working with growth businesses, investors and leadership teams.<\/p>\n

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        From Behaviour Management to Behavioural Risk & Workforce Safety\u00a0Giuoco Piano Advisory Limited The Behaviour Management Market has shifted, it’s now a Global Behavioural Risk & Workforce Safety Market – From a Fragmented Market to an Investable Platform. 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