{"id":90,"date":"2022-09-05T16:09:23","date_gmt":"2022-09-05T16:09:23","guid":{"rendered":"https:\/\/giuocopianoadvisory.com\/staging\/8271\/?page_id=90"},"modified":"2026-04-13T09:07:27","modified_gmt":"2026-04-13T09:07:27","slug":"about-2","status":"publish","type":"page","link":"https:\/\/giuocopianoadvisory.com\/staging\/8271\/about-2\/","title":{"rendered":"About"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ _module_preset=”default” background_color=”#f3f4ef” background_image=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/consultant-15-1.jpg” background_size=”initial” background_position=”top_center” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#000000″ custom_padding=”60px|60px|60px|60px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”|20px||20px|true|true” custom_padding_last_edited=”on|phone” background_color_gradient_stops_phone=”#2b87da 30%|#29c4a9 30%” background_color_gradient_start_position_phone=”30%” background_color_gradient_end_position_phone=”30%” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”534cc526-6274-4e31-9e1a-7f18a5947bf1″ header_4_font=”Heebo|700||on|||||” header_4_text_color=”#FFFFFF” header_4_font_size=”12px” header_4_letter_spacing=”1px” header_4_line_height=”1.2em” background_image=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/line.png” background_size=”initial” background_position=”top_left” custom_margin=”||0px||false|false” custom_padding=”|||63px|false|false” header_4_font_size_tablet=”” header_4_font_size_phone=”11px” header_4_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

What We Do\u00a0<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”e864d11f-3dab-4fa3-ac06-4f0e1a260807″ header_font=”Heebo|800|||||||” header_text_color=”#FFFFFF” header_font_size=”70px” header_line_height=”1.2em” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”5ff55506-da7d-4dd7-b409-9d62c7203201″ text_font=”Heebo|500|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.8em” custom_margin=”||30px||false|false” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

We work directly with private equity investors, founders, boards and leadership teams in the UK, USA and internationally, translating investment thesis into disciplined execution, scalable operating models and enterprise value creation.<\/p>\n

\n

Our role is to bring strategic clarity, structure and execution discipline to platform build in a complex, fragmented market.<\/p>\n

Our perspective is shaped by operating at the intersection of regulation, workforce capability and private equity platform strategy \u2013 giving us a system-level view of how this market is evolving.<\/p>\n

<\/blockquote>\n<\/blockquote>\n
    \n
  • Pre-acquisition<\/strong>
    Market assessment, category definition and investment thesis refinement<\/li>\n
  • Post-acquisition \/ Platform build<\/strong>
    Strategy, positioning and operating model design<\/li>\n
  • Growth & Buy-and-Build<\/strong>
    Acquisition strategy, integration approach and scaling capability<\/li>\n
  • Exit preparation<\/strong>
    Positioning the platform as a coherent, defensible and investable asset \u2013 we focus on how value is created across capability, workflow, governance and data layers \u2013 and how these can be integrated into a scalable, defensible platform<\/li>\n<\/ul>\n

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    Get In touch<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ _module_preset=”default” background_color=”#f3f4ef” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/consultant-13.jpg” title_text=”consultant-13″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”100px||30px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”534cc526-6274-4e31-9e1a-7f18a5947bf1″ header_4_font=”Heebo|700||on|||||” header_4_text_color=”#000000″ header_4_font_size=”12px” header_4_letter_spacing=”1px” header_4_line_height=”1.2em” background_image=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/line.png” background_size=”initial” background_position=”top_left” custom_margin=”||0px||false|false” custom_padding=”|||63px|false|false” header_4_font_size_tablet=”” header_4_font_size_phone=”11px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    The Global Behaviour Management Market<\/p>\n

     <\/p>\n

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    A Market Hiding in Plain Sight<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_color=”#f3f4ef” custom_padding=”40px|50px|40px|50px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”|20px||20px|true|true” custom_padding_last_edited=”on|phone” border_width_all=”1px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”5ff55506-da7d-4dd7-b409-9d62c7203201″ text_font=”Heebo|500|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

    \n
      \n
    • \n
        \n
      • The Opportunity\u00a0<\/strong><\/li>\n<\/ul>\n
        \n
        \n
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        \n
        \n
        \n
        \n
        \n
        \n

        For investors, the Behaviour Management Market presents a clear but under-executed opportunity.<\/p>\n

        It exhibits the characteristics private equity looks for:<\/p>\n

          \n
        • Fragmented provider landscape<\/li>\n
        • Recurring, compliance-driven demand<\/li>\n
        • Cross-sector applicability<\/li>\n
        • Opportunity for standardisation and scale<\/li>\n
        • Multiple pathways to value creation<\/li>\n<\/ul>\n

          However, most platforms underperform.<\/strong><\/p>\n

          Not because of demand\u2014but because of:<\/p>\n

            \n
          • Weak category definition<\/li>\n
          • Inconsistent delivery models<\/li>\n
          • Lack of scalable operating structure<\/li>\n
          • Misalignment between leadership capability and growth ambition<\/li>\n<\/ul>\n
            \n

            Successful platforms in this market are built deliberately, not assembled opportunistically.<\/p>\n

            They typically:<\/p>\n

              \n
            • Define the category clearly<\/strong>
              Moving from \u201ctraining provider\u201d to \u201cbehaviour management capability partner\u201d<\/li>\n
            • Standardise delivery models<\/strong>
              Creating repeatability across sectors and geographies<\/li>\n
            • Build defensible IP and frameworks<\/strong>
              Ensuring consistency, quality and scalability<\/li>\n
            • Execute disciplined consolidation<\/strong>
              Integrating fragmented providers into a coherent platform<\/li>\n
            • Align leadership capability with scale<\/strong>
              Ensuring the organisation can deliver as it grows<\/li>\n<\/ul>\n

              In practice, failure to do these things early is what limits scale later.<\/strong><\/p>\n

              \n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n
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              <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” border_width_top=”1px” border_width_right=”1px” border_width_bottom=”1px” border_width_top_tablet=”0px” border_width_top_phone=”0px” border_width_top_last_edited=”on|tablet” border_width_left_tablet=”1px” border_width_left_phone=”1px” border_width_left_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/consultant-16.jpg” title_text=”consultant-16″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Team” _builder_version=”4.16″ _module_preset=”default” background_color=”#f3f4ef” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”534cc526-6274-4e31-9e1a-7f18a5947bf1″ header_4_font=”Heebo|700||on|||||” header_4_text_color=”#000000″ header_4_font_size=”12px” header_4_letter_spacing=”1px” header_4_line_height=”1.2em” background_image=”https:\/\/giuocopianoadvisory.com\/staging\/8271\/wp-content\/uploads\/2022\/09\/line.png” background_size=”initial” background_position=”top_left” custom_margin=”||0px||false|false” custom_padding=”|||63px|false|false” header_4_font_size_tablet=”” header_4_font_size_phone=”11px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

              About Us<\/h4>\n

              [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”df96b77a-cd4f-44a8-a771-2d6347592b53″ header_text_color=”#000000″ header_2_font=”Heebo|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1.35em” custom_margin=”||10px||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

              Founder & CEO<\/h2>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”5ff55506-da7d-4dd7-b409-9d62c7203201″ text_font=”Heebo|500|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

              Giuoco Piano Advisory is led by Martyn Dadds<\/strong>, an experienced advisor and operator with over 30 years\u2019 experience working with growth businesses, investors and leadership teams.<\/p>\n

              His experience spans:<\/p>\n

                \n
              • Business build and scale<\/li>\n
              • Strategic repositioning<\/li>\n
              • Acquisition and integration<\/li>\n
              • Preparation for investment and exit<\/li>\n<\/ul>\n

                He works directly with clients on strategy, platform build and execution.<\/p>\n

                The focus is not theoretical.<\/strong><\/p>\n

                It is on what works in practice when building and scaling businesses in fragmented, evolving markets.<\/p>\n

                \n

                Martyn operates as a hands-on advisory partner<\/strong>, not a detached consultant.<\/p>\n

                His engagement is typically focused on:<\/p>\n

                  \n
                • Clearly defined strategic challenges<\/li>\n
                • Key inflection points in the business lifecycle<\/li>\n
                • Situations where judgement and experience matter<\/li>\n<\/ul>\n
                  \n

                  Building and scaling platforms in fragmented markets is complex.<\/p>\n

                  It requires more than insight.<\/p>\n

                  \n

                  It requires clarity, discipline and execution.<\/p>\n<\/blockquote>\n

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                  What We Do\u00a0We work directly with private equity investors, founders, boards and leadership teams in the UK, USA and internationally, translating investment thesis into disciplined execution, scalable operating models and enterprise value creation. Our role is to bring strategic clarity, structure and execution discipline to platform build in a complex, fragmented market. Our perspective is […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-90","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout - Giuoco Piano Advisory Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/giuocopianoadvisory.com\/staging\/8271\/about-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Giuoco Piano Advisory Limited\" \/>\n<meta property=\"og:description\" content=\"What We Do\u00a0We work directly with private equity investors, founders, boards and leadership teams in the UK, USA and internationally, translating investment thesis into disciplined execution, scalable operating models and enterprise value creation. 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