From Behaviour Management to Behavioural Risk & Workforce Safety
Giuoco Piano Advisory Limited
The Behaviour Management Market has shifted, it’s now a Global Behavioural Risk & Workforce Safety Market – From a Fragmented Market to an Investable Platform.
This is an emerging cross-sector Infrastructure layer – spanning training, workforce integration, compliance and safety systems – that remains underbuilt and unconsolidated.
We work directly with private equity investors, founders, boards and leadership teams in the UK, USA and internationally, translating investment thesis into disciplined execution, scalable operating models and enterprise value creation.
Our role is to bring strategic clarity, structure and execution discipline to platform build in a complex, fragmented market.
Our perspective is shaped by operating at the intersection of regulation, workforce capability and private equity platform strategy – giving us a system-level view of how this market is evolving.
- Pre-acquisition
Market assessment, category definition and investment thesis refinement - Post-acquisition / Platform build
Strategy, positioning and operating model design - Growth & Buy-and-Build
Acquisition strategy, integration approach and scaling capability - Exit preparation
Positioning the platform as a coherent, defensible and investable asset – we focus on how value is created across capability, workflow, governance and data layers – and how these can be integrated into a scalable, defensible platform
Giuoco Piano Advisory is led by Martyn Dadds, an experienced advisor and operator with over 30 years’ experience leading & working with growth businesses, investors and leadership teams. Martyn is also:
o Founder of the Restraint Reduction Network (RRN), helping establish the training standards that now underpin much of the UK behaviour management sector, shaping approaches to restrictive practice, workforce capability & governance.
o Expert Advisor supporting the passage of Seni’s Law, the Mental Health Units (Use of Force) Act 2018, through the UK Parliament & into law.
o Former International Managing Director at CPI, leading UK & international growth through three PE-backed buy–build–sale cycles (2012–2020), culminating in a $910m sale to Wendel & a 23x adjusted EBITDA multiple.
strategy.
structure.
disciplined execution.
A market hiding in plain sight
Behaviour management is typically positioned as a specialist training category.
In practice, this is a mischaracterisation.
It is a fragmented, cross-sector market spanning 5 main sectors,
1. Healthcare & Social Care
2. Education – Mainstream & SEND
3. Justice & Public Safety
4. Public Facing Services – Transport, Retail, Hospitality
5. Mental Health Services.
Demand is being driven by structural forces:
- Increasing workforce safety expectations
- Expanding duty of care and liability frameworks
- Greater regulatory scrutiny
- More complex behavioural risk environments
Despite this, the market remains:
- Highly fragmented
- Inconsistently positioned
- Under-consolidated
- Poorly understood by many investors
This gap between perception and reality creates opportunity.
Experience That Translates Into Execution
Giuoco Piano Advisory is led by Martyn Dadds, an experienced advisor and operator with over 30 years’ experience working with growth businesses, investors and leadership teams.