What We Do
We work directly with private equity investors, founders, boards and leadership teams in the UK, USA and internationally, translating investment thesis into disciplined execution, scalable operating models and enterprise value creation.
Our role is to bring strategic clarity, structure and execution discipline to platform build in a complex, fragmented market.
Our perspective is shaped by operating at the intersection of regulation, workforce capability and private equity platform strategy – giving us a system-level view of how this market is evolving.
- Pre-acquisition
Market assessment, category definition and investment thesis refinement - Post-acquisition / Platform build
Strategy, positioning and operating model design - Growth & Buy-and-Build
Acquisition strategy, integration approach and scaling capability - Exit preparation
Positioning the platform as a coherent, defensible and investable asset – we focus on how value is created across capability, workflow, governance and data layers – and how these can be integrated into a scalable, defensible platform
The Global Behaviour Management Market
A Market Hiding in Plain Sight
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- The Opportunity
For investors, the Behaviour Management Market presents a clear but under-executed opportunity.
It exhibits the characteristics private equity looks for:
- Fragmented provider landscape
- Recurring, compliance-driven demand
- Cross-sector applicability
- Opportunity for standardisation and scale
- Multiple pathways to value creation
However, most platforms underperform.
Not because of demand—but because of:
- Weak category definition
- Inconsistent delivery models
- Lack of scalable operating structure
- Misalignment between leadership capability and growth ambition
Successful platforms in this market are built deliberately, not assembled opportunistically.
They typically:
- Define the category clearly
Moving from “training provider” to “behaviour management capability partner” - Standardise delivery models
Creating repeatability across sectors and geographies - Build defensible IP and frameworks
Ensuring consistency, quality and scalability - Execute disciplined consolidation
Integrating fragmented providers into a coherent platform - Align leadership capability with scale
Ensuring the organisation can deliver as it grows
In practice, failure to do these things early is what limits scale later.
About Us
Founder & CEO
Giuoco Piano Advisory is led by Martyn Dadds, an experienced advisor and operator with over 30 years’ experience working with growth businesses, investors and leadership teams.
His experience spans:
- Business build and scale
- Strategic repositioning
- Acquisition and integration
- Preparation for investment and exit
He works directly with clients on strategy, platform build and execution.
The focus is not theoretical.
It is on what works in practice when building and scaling businesses in fragmented, evolving markets.
Martyn operates as a hands-on advisory partner, not a detached consultant.
His engagement is typically focused on:
- Clearly defined strategic challenges
- Key inflection points in the business lifecycle
- Situations where judgement and experience matter
Building and scaling platforms in fragmented markets is complex.
It requires more than insight.
It requires clarity, discipline and execution.
Martyn Dadds
Founder and CEO
